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Ads moving content

I understand that websites need advertising revenue.

I know that most websites use adverts.

I can even accept the ads that cover the webpage for a few seconds and the pop-ups that cover the text you're reading.

But (and this is a really big but)…

BUT…


I despise the advertisements that move the content around on the page.

I'm a very fast reader. I can't say how annoying this is to me.

There I am reading along, and an ad noses it's way into the left margin moving the content. I have to stop what I am reading, dismiss the ad, and find my place. If I remember what the ad was for (and usually I do not), I associate it with the despite and annoyance.

What's worse are the ads that nudge their way onto the top of the page. There's no way to dismiss them and after a while they disappear. So the content moves not once but twice.

Annoying your potiential customer is not going to get you more money.
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