Posted on Sun - July 29, 2007

Design revamp

Highlight the best classic elements and compliment those

You may not have noticed, but Classic Coke has changed their can design. No more bubbles and shadows, just the simple graphics that have served the Coca-Cola Company so well over the years.

There used to be a joke about Coke's advertising. "If it moves, sponsor it. Otherwise paint it red." The logo and trademark is still the most recognized in the world.

I am all for keeping the simple approach. I want to be able to tell if someone spilled something on my soda can.

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