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“No matter what, Apple loses.”

Writing my piece over the weekend was about as difficult as anything I’ve ever written because there are a lot of legitimate gripe points with Apple right now, but so much of what’s being thrown around is trivial and petty and often outright wrong, or just plain silly.

A lot of it boils down to this concept: We demand Apple innovate, but we insist they don’t change anything.

No matter what, Apple loses. And as someone who watches this circus from my perch here in the Apple Ecosystem, I have to just recognize that, find the interesting and informed voices among the noise, learn from them and then move on.

     — Chuq von Rospach, How Apple could have avoided much of the controversy

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